How to Survive the Firestorm of
Change in Business, Leadership and Careers
Get your copy NOW!
Adapt or Perish from Business, Education, and Military Leaders
"Afraid of change? Read this book. It will pave the way
for solutions in both your personal and business life.”
Engineer, inventor, and
author of Square Foot
Gardening – the largest
selling gardening book ever!
“Every transitioning veteran would benefit greatly from reading the
chapters on military lessons for business and transitioning from the
military and personally assessing how your salient points apply to
them individually. You've provided them wise counsel.”
Lt Gen F. L. Hagenbeck
United States Military
Academy, West Point
“Adapt or Perish is a must read for anyone seeking a fulfilling career and not just
a job! I highly recommend it.”
Chief Talent Officer
“Adapt or Perish offers the kind of advice that is
valuable to everyone from the newly diploma-ed job applicant to
the senior professional with a lifetime of work experience. It is a
roadmap for those who understand they must change the way that they
embrace change itself. Well then, what are you waiting for?
Ready... Set... Read!”
is a treasure chest of practical information on how to navigate
personal careers through various challenges. It has an easy to grasp
layout and it’s well written. Any business person will find it
indispensable. I highly recommend it.”
“Adapt or Perish is an impressive breadth of
topics covered by knowledgeable industry experts sharing their
insights, aha moments and research. This is a must read for those
facing transition and more important for those managing people that
have been through transition. I appreciated the chapter on
“Generation Trends” and was able to relate it to personal, social
and work situations giving me a new perspective of how to better
influence, motivate and build teams; for example, the benefits of
pairing generations within a team. The reference list of supporting
material is likewise impressive and adds credence to the material
presented in the book. It is unlikely I’ll read all of the
references and, after reading this book, likely won’t have to.
Thank you for this wonderful compilation in Adapt or Perish.”
“Find out what it takes to succeed in the new normal. From managing
social media to managing your career, from understanding
generational tendencies to managing risk, this book is a road map to
a successful future for individuals and organizations. Filled with
valuable charts and easy exercises, it will help you take control
and move forward.”
Eugenie R. Brown
capture the essence of what it means to survive dealing with job
loss and achieve ongoing success in life. I especially enjoyed the
sections referring to professional responsibility, motivating people
and resiliency. Furthermore, the personal references spoke to me
such as ‘make happy moments’ and ‘I’m going to be OK.’ Thank you
Marilyn L. Burtt, MBA
“Change is one characteristic that separates the good talent from
the great talent. As an executive recruiter, the companies I work
with want people that can adapt to change and do it quickly. The
blend of the authors’ experiences and coaching is valuable for all
levels of an organization, including CEOs. I will encourage the
people I work with to read this book. The title says it all.”
“So many ‘self-help’ books preach, ramble, and simply
leave us with a sense of having wasted our time.
Adapt or Perish
is a rare combination of identifying the key areas of need yet
keeping it light and interesting. It is a book you can easily read
in an afternoon that might change your life forever. It features
subject matter experts who succinctly shared their expertise
provided tangible exercises, which showed me what well-developed
thought was given to this book.”
Perish is a great collection of valuable information from very
credible sources. Bringing together the wisdom of so many renowned
experts provides information in a single resource that generally
requires sifting through dozens of books.”
Nancy Salzman, Esq.
think Adapt or Perish will be a very valuable read for
managers at all levels including small business.”
Lt. Col. Gene Wolf
Squadron 40 California
Wing - Civil Air
Auxiliary U.S. Air
“Change is a constant theme in business and this book
gives us answers! What a refreshing set of topics and talented
authors. A must read for any entrepreneur or executive.”
“This step by step
guidebook takes you through the process of embracing changes in
business. It provides you with useful tools and tips for personal
development by finding the ideal position.”
Perish could also have been titled Thrive or Perish. Each
chapter in this book has great information and ideas about how to
make the changes necessary to succeed in the current business
environment. There is red meat here for business owners, C-level
executives, directors, and managers as well as those seeking their
next position. I highly recommend Adapt or Perish for all who
want to succeed in our changing business environment.”
Richard Horstmeyer, MD
Past President of
addresses the ongoing challenges of adapting to change without fear
of failure in an ever increasing social media presence within an
electronic age of information. The in-depth insight of adapting the
vision of the business model, continuous strategic planning coupled
with the importance of the selection leaders are addressed in a
compelling manner for a world ever so transitioning to a
transactional based global economic model. A must read.”
Col(R) Edward G. Carson
Growth Management and
Constructive Changes, LLC
“This book will
give new and seasoned business professionals insightful strategies
for adapting and thriving in a constantly changing global
“Adapt or Perish is a book for
everyone who would like to succeed in this fast changing world. Look
for the opportunities that exist in the change, embrace it and
become the leader of tomorrow.”
District Public Relations Chair, Div F 2010-2011
Perish is a
comprehensive collection of wisdom and advice from some of the
nation's leading experts on change. Their perspectives on
successfully leading organizations through an environment of
shifting landscapes equip the reader to effectively adapt in
business, leadership, and in careers. Where continuous change is
now the new normal,
guidebook on change management that deserves to be in every
President & CEO at
ready to take control of your future?
|Change is part of life.
Every generation since the dawn of time has faced changes in the way
they live, the way they do business, find food and relate to their
fellow human beings. For some generations, this change has been very
small, for others it has been huge.
Today we live in an era of constant change. For instance, Lee's
grandmother was born in 1878 and grew up riding in horse-drawn
buggies. On her 91st birthday, she watched the first men land on the
Since then, change has accelerated. New technologies arrive, flash
into brilliance, then fade into obscurity in years, not decades or
centuries. Like most change, many people and businesses ignore it,
try to avoid it, then eventually accept parts of it. Many others
never accept it and become irrelevant.
Adapting to Change
Those who succeed adapt
their businesses to use these changes to their advantage. Others,
and the examples are numerous, refuse to accept change, do what
they’ve always done, and eventually disappear. For instance, buggy
makers in 1900 said the automobile would never be accepted. They
vanished. Businesses such as Blockbuster built industries around
video tape rentals and sales and with new technologies arriving
almost daily, find themselves near bankruptcy.
The lesson is that we’ve always had change. Past generations dealt
with one, maybe two major changes in their lifetimes. In the 20th
Century the pace picked up. The last generation saw dozens of major
changes in the way society worked, the way information was
distributed, and in the way we as individuals related to each other.
Our generation faces hundreds of changes in very short periods of
time. We live today as no other generation has lived. We have access
to more information, more diverse people and potential customers,
and more parts of the world than ever before.
What Accelerated Change Means
The phrase “Adapt or
Perish” has more meaning today than it ever has in the past. Here
are a few of the new technologies that have become available in the
last few years:
libraries. Google and others have digitized books, articles
and manuscripts that were only available in physical archives
and made them available to everyone.
Cheap digital downloads have changed the way the music
publishers do business and the way musicians make money.
New digital printing technologies have made book publishing
accessible to everyone for just a few hundred dollars.
Digital social networks such as Twitter, Facebook and LinkedIn
have made it possible for people to make instant connections all
over the world and to meet people they could never have met as
late as five years ago.
Finding and targeting customers has never been easier for
businesses and professionals.
Videos. Getting your message out has never been easier.
Everyone with an opinion can express it publicly and get an
audience, large or small. Everyone can be on video thanks to
inexpensive cameras and free delivery methods.
Job Searches and
Employee Recruiting. The Internet has made so much
information available to quickly that a Google search is one of
the first steps take by both job seekers and employers. Those
who don’t show up are increasingly irrelevant.
With this increased
speed of change has come a decrease in planning for the future. We
are so uncertain about what will happen five years from now that
both individuals and corporations seldom plan more than a few months
in advance. Corporations are obsessed with the next quarter’s
results. Politicians don’t think past the next election. Employees
have no idea what their next job will be.
What's the Solution?
In Adapt or Perish,
we make the point that change is an opportunity. Those who embrace
the latest technologies will make fortunes. Those who plan beyond
the moment, who make room for adding new technologies as they
appear, who have a long-term vision for their future, will be the
leaders of tomorrow. Job seekers who stand out from the crowd of
competitors will get the best positions. Those who build strong
relationships will be the new influencers.
In the midst of accelerating change, we sometimes forget that new
technologies are not new things that we must do. They are simply new
ways of doing what we have always done. People have always created
relationships, started businesses, marketed themselves, gotten jobs,
expressed opinions, done research, read books, and traveled. We will
continue to do all of these. The difference is that if we do them in
the old-fashioned way, we will stay stuck in the middle of a crowd
of competitors. We will fall behind. We will become as irrelevant as
the horse and buggy.
When we are in the forefront of change, we become the new leaders.
We stand out in ways we never dreamed possible.
Adapt or Perish will change your life. It will make you aware
of new ideas, new possibilities, new ways of thinking, new ways to
become the new leaders of tomorrow. Read with care, implement with
courage, and you will reap the rewards.
Business Consultant, Engineer
Steve Amos is a
LCPT ME with Boeing and an entrepreneurial consulting wizard with Pax-CC.
He has a diverse background as a product manager, project manager,
mechanical manufacturing engineer, business owner, speaker, author,
marketing, real estate appraiser and investor. Steve coaches teams
that Turn Your Visions into Profits through developing new products,
problem solving, turnarounds, improving lean processes, and creating
marketing focused on customer needs.
Steve Amos helped
turn around a division losing $9 million annually to be profitable
enough to be sold. Steve also co-developed several niche products, one
created first year sales of $6 million. Experience includes Boeing,
Pentair Water, Goldrush Realty Advisors, Black and Decker, Sargent
Lock, Colt Firearms, UNC Resources, United Technologies, Eastman Kodak
and small entrepreneurial companies.
Steve is an
ex-president of Career Builder’s fellowship at Crystal Cathedral, and
active in career groups.
Master Gardener and Executive Search Professional
from Gannon University in Erie, PA, he worked in management of finance
areas for two Fortune 500 companies and two large International
After a number of
years and after being promoted and transferred to the West Coast, he
joined a large International firm. He was one of two Americans on the
Next came a large service company starting as
Administrative Assistant, VP Admin and later on became President and
eventually Chairman of the Board.
After the company
was sold- the field of Executive Search got his interest. Soon, he
started his own Search Firm and began writing free lance articles on
career issues for a division of the Wall Street Journal and speaking
to networking groups and graduate level classes as a guest speaker. He
continues to consult with organizations involved with career issues.
Over the years one
of his long time interests has been gardening. A few years ago he
applied and was accepted into the University of California Master
Gardener Program. This certified volunteer based organization helps
the citizens of our county with gardening and horticultural issues.
Along the way he found an area of great interest - vegetable
gardening; specifically Square Foot Gardening. Today he is a
Certified Square Foot Gardener, trainer. As well, he speaks on Master
Gardening issues and does workshops across the West, and on a limited
basis around the world. He can be reached at firstname.lastname@example.org.
Career Transition Coach
John Hall has coached hundreds of executives and
management employees through career transitions. At Chapman
University, he developed and taught the only graduate outplacement
course in the nation. He also taught Advanced Job Search Strategies
in the Graduate Career Counseling Program at the University of
California, San Diego.
John has had
articles published in The Wall Street Journal’s National Business
Employment Weekly, The Alumni Newsletter for the Wharton
Business School and the Orange County Register. For two and
half years, he hosted a talk show, Career Strategies on
Talk2K.com. Newsweek Magazine referred to him in 2011 as “the
John Wooden of career coaches.” John served three years on the
National Board of the Professional Coaches and Mentors Association and
is a Past President of their Orange County Chapter.
Senior Marketing and Sales Executive
Ilene Albert-Nelson is a senior marketing & sales
executive who has a passion for creating and selling things to people.
She is known for her paradigm shifting thinking with a focus on
turnarounds, starting new businesses and managing high growth
Ilene has worked
for companies from start-ups to Fortune 100 companies such as Johnson
& Johnson, Avery Dennison and Hallmark and has developed new products
and turned around businesses for them all. She is an unusual marketing
& sales person because, while she has very strong fundamental skills
in marketing and sales, she also has very strong financial and
analytical skills. She has created multi-million dollar business and
turned businesses from losing 20% on sales to making 20% on sales.
Ilene is known for
really grasping what is going on with a business and getting it
pointed in the right direction with the right business plan quickly
while delivering profitable growth. Ilene has sold products to
everyone from big box stores such as Wal-Mart, Sam’s Club & Michael’s
Stores to Mom & Pop stores as well as customers all over the world.
Ilene has an MBA
from Wharton and a BS in Packaging Science from Rochester Institute of
Editor, Book Publisher, Speaker
Lee specializes in
editing and publishing books for consultants, coaches and other
professionals who want to become the recognized experts in their
markets. He is also the co-producer of the Speak Your Way to Wealth
seminars presented each August in Southern California.
He is the author of seven books, including 57
Steps to Better Writing, and Coaching for the New Century.
He has written two novels and three family histories. His publishing
company, Solutions Press, specializes in business publications.
He started speaking
professionally in 1974. In the late 1980’s he studied creative writing
with Sol Stein, one of the premier book editors of the 20th
Century. This led directly to the writing of his novels and to his
becoming a writing coach and book publisher.
Independent Sales Engineer
Murray Schrantz is a sales engineer who brings his
skills in sales and marketing to clients who have demanding
requirements for engineered materials and process technologies in
their manufacturing operations. He has successful experience in
marketing and management positions with both multinational companies
(Pfizer, BP) and small to mid-sized companies. Providing engineered
products and processes for both mature and emerging markets is his
In addition to his
work responsibilities, he also teaches business classes at local
colleges and universities and has been a guest lecturer and consultant
to industry. As a former Army officer (Ranger), Murray has transferred
his expertise in military strategy and leadership to the commercial
Murray is also a
community leader who serves as a mentor and educational advocate for
children in the foster care system, child advocate and former board
director for Court Appointed Special Advocates, a board advisor for
the Mariposa Women and Family center, fundraiser for the community
medical clinic, and a West Point board member and admissions
his MBA from Pepperdine and has an engineering degree from the United
States Military Academy at West Point.
Business Success Coach
Organizational Development and Human Resources Professional
VaNessa Vollmer is
known for setting up professionals and organizations to succeed! She
has successfully implemented Global Leadership Programs in Aerospace,
HiTech Manufacturing Organizations. VaNessa has partnered with leaders
in Corporate, Government, and Non-Profit organizations. She has a
proven track record of analyzing business problems through solution
focused resolutions that save time and put money back into the bottom
one-to-one leadership coaching & development for C-level executives
and support staff is strength. With her background in Human Resources,
Information Technology, Training, Organizational Development and
Psychology she draws from experience and knowledge to facilitate
successful business processes. Professional Development from a
practical approach that is driven in research based methods and
results provide a platform to take business transactions to
currently President in Toastmasters International and participated in
other leadership roles in the community including Optimist
International. As a violinist she previously played with the Fullerton
and Irvine Symphonies and is a member of Southern California
retiring military as they successfully transition to Corporate America
through the Marine Executive Association West at Camp Pendleton
from U. C. Irvine and completed her Doctorate degree at United States
Certified Career Coach
Emily Woodman-Nance has over 20 years of corporate consulting and
management experience working with Fortune 500 companies. She has
provided her consulting services to public municipalities, non-profit
organizations and Fortune 500 companies such as Nissan, United
Airlines and IBM.
Emily Woodman-Nance coaches executive to entry-level clients to
achieve more fulfillment in their careers. She is the author of the
ebook “Survival Kit for the New Job Market”.
For one and half years, she hosted
talk radio show, Career Quest on KUCI 88.9 FM. Emily is a former
President of the International Coach Federation Orange County Chapter
(ICF-OC). She also
serves on the
Long Beach Weed & Seed Re-entry Sub-Committee.
developed and teaches the curriculum for the coaching segment of the
Human Resources Certification Program at California State University,
She is also a Consultant with DBM, a global career transition firm.
was part of the Community Event Leadership Team for the Long Beach
city-wide “Connected Corridor” effort. She is an alumnus of the
Leadership Long Beach Institute.
She was featured on Fox LA Jobshop segment regarding her career
coaching expertise and professional perspective of the current job
|Adapt or Perish will guide you
through the pitfalls of change in today's society. You will learn
careers in an uncertain economy
Internet as a powerful way to get yourself and your skills known
high-paying executive jobs using recruiters
entrepreneurial skills to your job and to your job hunt
for change before it happens
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